Product Management

We employ proven product development methodologies that help us understand the product, the intended customer (internal or external) and the business drivers behind the offer.  As consulting product managers, we become advocates for the customers needs and focus on understanding your desired customer experience. 

We then employ a consistent approach and know how to define product requirements, communicate proposals to senior management, work through formal gate processes (such as the AT&T Product Development Process), establish tactical plans, evaluate risks, develop tradeoffs, maintain accountability to senior management and evangelize to stakeholders.  Upon delivery, our objective is to ensure that the delivered feature set meets product goals in terms of user adoption, market penetration, ramp, and profitability.   

Regardless of size or complexity, we share ownership of your product goals and our consultants bring a fine balance of skills to not only drive hard in hitting those goals but also in balancing the needs of your existing business operation. 

Case Study: Launch Subscription Based Wi-Fi in Major U.S. Airports

Develop the product requirements for rolling out subscription Wi-Fi services to major U.S. Airports.  This was an entirely new service offering for AT&T Wireless (prior to its merger with Cingular Wireless) and one outside of its cellular core competency.  More>>